Posts Tagged ‘Evian’
Compare. Contrast. Review. Rethink.
This is for anyone who ever saw a commercial and said, “Geez, it’s just bottled water.” Because nothing, NOTHING in advertising, is ever what it is.
After the crazy “Live Young” ad for Evian, here’s one for Kinley by Ogilvy, Delhi. If one is selling the Fountain of Youth, the other will sell you hope in a bottle.
Film produced by Foot Candles.
Evian Roller Babies
What happens when you sell bottled water with the “Live Young” proposition without using the whole “pure, healthy” approach…
Watch the making of the video. It makes stuffing women and children into egg-shelled suits seem like a cakewalk.
The Evian microsite has more.
