Posts Tagged ‘Cocoberry’
Interesting Reads for the Week
A quick skimming through activity of advertising and branding stories I thought you might like to read. Yes, I’m very considerate.
Retailer Knockoffs Abound in India
Cocoberry in India - Click image to read full story
An NYT story that makes you question the similarity between “Timberland” and “Woodland”, “Pinkberry” and “Cocoberry” and the like.
Marketing a Drink, but Never by Name
Open Hapiness Video Still - Click image to read full story
Another NYT story that talks about another advertising attempt centered on music. And here’s the related MySpace page.
When a Brand Name Becomes Generic – And How You Can Prevent It
Ivan (of Ads of the World fame) writes about the dangers of your barnd name becoming a household name. And I thought people saying “Google It” was a good thing for Google. Silly me. Here’s his take on the branding paradox.
To Shave or Not to Shave
Across countries, hairy men become the subjet of marketing initiatives. While the “To Shave or Not to Shave” campaign for Gillette in India got Mediacom a couple Lions at the Cannes this year, Nivea in parts of America is getting men to shave more than just their face. Read it if you have the stomach and really believe “A sweater should be bought. Not grown.”
