Apart from brilliantly showing what makes a smart phone “smart” (read intuitive) and doing it while demonstrating features without becoming a boring infomercial and doing it without taking that whole “Ooh-look-Facebook-on-phone” approach, you have to love the fact that finally someone is using kids without making them seem like imbeciles and using the “child’s play” idiom well. Really well.
Any idea who worked on these ads?
(Ads found via Rahul Jauhari)
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