This is actually on air. I watched it once and thought I dreamt it. Then I watched it again and went to question number 4. Then I watched it again and got the concept. Then I wondered why it took me so long to get it, since it was so in-your-face. Perhaps it was the sheer idiocy of Salman Khan’s song-and-dance routine that distracted me. Or perhaps it’s that I miss McCann’s work on Happydent White so much that I went into reminiscent mode and couldn’t focus on the ad at hand. But I guess it’s not all bad. In retrospect, this TVC single-handedly makes all the earlier “Dobara Mat Poochna” ads for Cholrmint seem a lot nicer.
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Annoying jingle! What’s new though?