Learning on the Job: 06-11-2009
But the truth is, we never really learn. We think we do, but we don’t.
Because we don’t really learn to know when to give up or learn to know when to fight. For that matter, we don’t even learn what it takes to say, “No” at the right time or say “This is not what I signed up for” when you know you’d signed up for more (or less, depending on what your day’s like).
We don’t learn to read people’s thoughts and figure out what they want, the way they want it, without a brief and we definitely don’t learn to take a brief on face value.
We don’t learn what makes us clingy, desperate people, who’ll claw on to whatever little we can to make sure we survive and we don’t learn what it is that makes us just as blasé at other times.
We don’t learn to just yell at someone who’s got their head up their ass and tell them they’ve got it all wrong or learn to put our foot in our mouth and say, “Yeah… okay… fine”.
We really don’t learn a lot except for when it comes to kidding ourselves.
Well, guess what fellow disgruntled copywriter. I am quitting my job, that’s right – within two months . Now, I’ll not whine.
It’s been 2 years, here at this agency . I am looking forward to working with better clients and in an agency devoid of limelight hugging, ego-boasting, Boss’ balls sucking, conservative & corporatist creative bastards. That agency I’ll never find. Sad.
May be I should quit Copywriting. How long can I keep writing headline + Sub head + Body copy -> proof-read?
Like, one of my clients says “Writing copy is very easy, what’s the big deal. Think for 10 mins, put it to words in 10 mins and re-check in 10 mins. You got your copy before that guy can deliver pizzas”.
Sriram Iyer
November 10, 2009 at 12:31 am
Good luck with that.
betweenthebriefs
November 10, 2009 at 9:59 pm